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☆ IBM's marketing chief explains how the company is harnessing AI to boost productivity
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective. In April 2020, our CEO Arvind Krishna said IBM is going to be the leading hybrid cloud and AI company. That means acquisitions, that means divestitures, that means prioritizing some areas of work over others. Dropping 'hybrid work' from the return-to-office vernacularI think a lot of what drives productivity in the wrong direction is when you get people not focused on the must-haves and spending more time on the nice-to-dos.

Persons: Jonathan Adashek, —, Arvind Krishna, we've, Intentionality Organizations: IBM, Service, Adobe, Masters, Java

☆ IBM is slashing jobs in marketing and communications
▼ + stars: | 2024-03-12 | by ( Hayden Field | ) www.cnbc.com time to read: +2 min

POLAND - 2023/09/11: In this photo illustration, IBM logo seen displayed on a smartphone with Artifical Intelligence (AI) symbols in the background. IBM on Tuesday told employees in its marketing and communications division that it's slashing the size of its staff, according to a person with knowledge of the matter. IBM said on its earnings call in January of last year that it was cutting 3,900 positions. In May, IBM announced WatsonX, billed as a development studio for companies to "train, tune and deploy" machine-learning models. Nearly two years ago, IBM sold its Watson Health unit for an undisclosed amount to private equity firm Francisco Partners.

Persons: Jonathan Adashek, hasn't, didn't, Arvind Krishna, James Kavanaugh, Watson, Krishna Organizations: IBM, Artifical Intelligence, CNBC, Unity, Microsoft, Google, Health, Francisco Partners Locations: POLAND

☆ How AI technology could change the way we watch sports according to IBM's Jonathan Adashek
▼ + stars: | 2023-07-04 | by ( Asia London Palomba | ) www.businessinsider.com time to read: 1 min

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☆ Marketing teams are using AI to generate content, boost SEO, and develop branding to help save time and money, study finds
▼ + stars: | 2023-06-21 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. Clients are also using AI to optimize their content, improve spelling and grammar, and paraphrase information, according to the study. As a result, marketing teams have gotten the tech to brainstorm ideas, come up with grabby hooks, and complete research tasks. Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies' brand. High-level executives agree that AI can boost a marketing team's bottom line.

Persons: Bynder, Peggy Dean, Jacqueline DeStefano, Jonathan Adashek, Adashek, Warren Daniels Organizations: Morning, Spotify, Canon, Puma, IBM Locations: Bynder

☆ CMOs need to embrace the future of ChatGPT and generative AI — leaders at IBM and Gartner share why
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +2 min

To stay ahead, CMOs must embrace ChatGPT and generative AI, according to one IBM executive. Most CMOs are still figuring out the use case for generative AI, Gartner's chief of research said. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Today's chief marketing officer will not succeed without embracing technology like ChatGPT and generative AI, according to Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM. Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM.

Persons: Jonathan Adashek, Adashek, Ewan McIntyre, McIntyre Organizations: IBM, Gartner

☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +11 min

This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."

Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany

☆ Nissan vrea să cumpere participaţia statului francez în grupul auto Renault
▼ + stars: | 2018-03-09 | by ( ) www.jurnal.md time to read: +2 min

Statul francez deţine o participaţie de 15% în compania Renault. Compania Renault deţine 43,4% din acţiunile firmei Nissan, dar a acceptat limitarea controlului în cadrul unui acord din 2015. Nissan deţine în prezent 34% din acţiunile Mitsubishi şi 15% din acţiunile Renault. "Orice discuţie despre tranzacţii cu acţiuni care să implice companiile Renault, Nissan ori statul francez este pură speculaţie. Un oficial din cadrul Ministerului Finanţelor de la Paris a declarat pentru Reuters că Guvernul "neagă în totalitate" că ar vrea să vândă companiei Nissan participaţia deţinută de stat la Renault.

Persons: Carlos Ghosn, Emmanuel Macron, Administraţia Emmanuel Macron, Reuters, Jonathan Adashek Organizations: Renault, Nissan, Reuters, Mitsubishi Motors, acţiunile Mitsubishi, Nissan participaţia Locations: francez, Paris, informaţiile, Olanda, Amsterdam, deţine, acţiunile

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